AI-driven product compliance

No secondary focus

Complir

Complir is an AI-driven platform that enables retailers to ensure product compliance for global sales of physical goods, covering segments like apparel, footwear, and furniture. It targets retailers, importers, and brands, with versions available for both large enterprises and SMEs. Key strengths include automated compliance assessments, chemical traceability, risk visualization, and support for Digital Product Passports, helping to reduce launch times and costs.

AI-generated from all supplier submitted data.

Quick facts

Vendor

Complir ApS

Phone

+45 30286460

Started (year)

2024

Country of origin

Denmark

SME adaption

SME-specific version is available

API integration approach

Both, depending on system and use case

Free test version

No

LCA frameworks supported

No specific standard alignment;

Primary data contributors

Shared data entry across multiple actors

Details

Description by tool provider

AI-first platform enabling retailers to sell physical products globally without being blocked by compliance. Saves hours and hundreds of dollars per product launch. For large retailers and importers, this compounds into millions saved and much faster global rollouts.

Product segments covered by the tool

  • Apparel
  • Home textiles
  • Textile & leather accessories and goods -
  • Footwear
  • Furniture
  • Sports & outdoor equipment
  • Other non-textile products

Platform technologies

  • Software-as-a-Service (SaaS)
  • Cloud-hosted platform
  • Relational database
  • Multi-tenant system design
  • Role-based access control (RBAC)
  • AI/Machine learning models

Data input/output methods

  • Bulk upload/export (Excel / CSV)
  • Inbound APIs
  • Workflow automation
  • Manual data entry

Chemical substance traceability

Chain-of-custody is a continuity capability; composition and substance traceability are depth capabilities. Neither replaces the other.

  • Product–supplier association - Specific products (styles, SKUs, batches) are linked to the suppliers involved in their production.
  • Complir records and maintains chemical substance information at the product level (e.g. regulated substances, thresholds, declarations, certificates) to assess regulatory compliance across markets.

Sustainability Impact categories

Impact data coverage describes which sustainability-related topics a platform can store and manage data for. It does not indicate the quality of the data, the methodology used, or whether impacts meet specific regulatory thresholds.

  • Chemical impact & compliance data - (e.g. restricted substances, chemical inventories, compliance status)
  • Material attributes - (e.g. fiber type, recycled / biobased content, origin attributes)

Types of sustainability impact data

Impact data coverage indicates what topics a system can handle; traceability capabilities indicate how precisely that data can be linked to products, materials, and processes.

  • Quantitative data - (e.g. numeric values, measurements, calculated indicators)
  • Qualitative data - (e.g. yes/no answers, self-assessments, policy statements)
  • Certificates & formal attestations - (e.g. certificates linked to suppliers, materials, or products)
  • Calculated / derived indicators - (e.g. system-generated metrics based on underlying data)
  • Verification & audit evidence - (e.g. audit results, third-party verification status)

Life Cycle Assessment  (LCA) handling

Product carbon footprint (PCF) calculations represent a single impact category and do not constitute a full Life Cycle Assessment (LCA), which covers multiple environmental impact categories across the product life cycle

LCA is not handled by the platform;

Risk assessment support

Risk assessment functionality indicates whether a platform supports identifying, prioritising, or visualising potential sustainability or compliance risks. Approaches vary significantly between tools and may rely on user-defined criteria, predefined rules, or system-generated indicators. Risk assessments are intended to support prioritisation and decision-making. They do not in themselves constitute legal compliance or due diligence.

  • Data-driven risk indicators are generated by the system - (e.g. risk signals based on traceability or impact data)
  • Manual or externally defined risk assessments can be stored - (e.g. risk ratings entered by users or imported from external sources)
  • Rule-based risk assessments are supported - (e.g. risks derived from predefined rules or thresholds)
  • Risk visualisation and hotspot identification - (e.g. dashboards, maps, or prioritisation views)

Value chain actors involved in data exchange

  • Brand / retailer users - (e.g. internal teams managing products, suppliers, or reporting)
  • Tier 1 suppliers - (e.g. cut-and-sew factories, final assemblers)
  • Service providers / auditors / certification bodies - (e.g. third-party verification or compliance actors)
  • Consumers or external stakeholders - (e.g. read-only access via QR/DPP)

Consumer-facing access to product data

  • Consumer-facing product views are provided - (e.g. via QR code, URL, or Digital Product Passport interface)
  • Consumer-facing content is configurable by the brand - (e.g. control over which data is displayed)
  • External stakeholder access (read-only) - (e.g. regulators, auditors, partners)
  • Consumer-facing access is in pilot or limited deployments only

Digital Product Passport (DPP) development activity

Complir offers Digital Product Passports for physical products, enabling brands to publish compliance, material, and chemical information via consumer-facing interfaces. DPPs are in pilot with customers and aligned with upcoming EU regulatory requirements.

EU regulatory readiness

Regulatory readiness reflects how a provider monitors and responds to evolving EU sustainability and supply chain regulations. It does not constitute a claim of legal compliance, as regulatory scope and timelines are still evolving.

EU regulatory developments directly shape Complir’s roadmap. We continuously monitor upcoming regulations (e.g. DPP, ESPR, chemical restrictions) and translate them into product functionality, helping customers prepare, pilot, and scale compliance across EU markets.