atma.io Connected Product Cloud

Description by tool provider

atma.io by Avery Dennison enables item-level traceability from source to end of life. It powers supply chain visibility, inventory accuracy, consumer engagement and scalable Digital Product Passport deployment aligned with evolving EU regulations.

Product segments covered by the tool

• •Apparel
• •Textile & leather accessories and goods -
• •Home textiles
• •Footwear
• •Sports & outdoor equipment
• •Other non-textile products
• •Furniture

Platform technologies

• •Software-as-a-Service (SaaS)
• •Cloud-hosted platform
• •Multi-tenant system design
• •Role-based access control (RBAC)
• •AI/Machine learning models
• •QR code tagging
• •RFID/NFC technology
• •Automated rules engine
• •Graph database
• •Relational database

Blockchain implementation

atma.io offers the possibility to use blockchain (or, more generally speaking: Distributed Ledger Technologies) as a way of immutable data storage.

Data input/output methods

• •Manual data entry
• •Bulk upload/export (Excel / CSV)
• •Scheduled file import/export
• •Inbound APIs
• •Outbound APIs
• •Event-based APIs (webhooks, outbound)
• •Workflow automation
• •IFTTT-style automation connectors
• •Reporting export

Chemical substance traceability

Chain-of-custody is a continuity capability; composition and substance traceability are depth capabilities. Neither replaces the other.

• •Supplier visibility/supply chain mapping - The system stores structured information about suppliers beyond Tier 1 (e.g. role, tier, location).
• •Product–supplier association - Specific products (styles, SKUs, batches) are linked to the suppliers involved in their production.
• •Material flow / chain-of-custody tracking - Material inputs, outputs, and transformations between supply-chain actors are recorded using a defined chain-of-custody model.
• •Product composition / component traceability - Products are represented as structured compositions (e.g. components, ingredients) that can be independently traced to upstream sources.
• •Process & substance (chemical) traceability - Substances used in manufacturing processes can be recorded and linked to facilities, process steps, and affected products.

Sustainability Impact categories

Impact data coverage describes which sustainability-related topics a platform can store and manage data for. It does not indicate the quality of the data, the methodology used, or whether impacts meet specific regulatory thresholds.

• •Material attributes - (e.g. fiber type, recycled / biobased content, origin attributes)
• •Life Cycle Assessment (LCA) data - (e.g. environmental footprint indicators at product or material level)
• •Carbon & energy data - (e.g. GHG emissions, energy use, Scope-related data)
• •Chemical impact & compliance data - (e.g. restricted substances, chemical inventories, compliance status)

Types of sustainability impact data

Impact data coverage indicates what topics a system can handle; traceability capabilities indicate how precisely that data can be linked to products, materials, and processes.

• •Qualitative data - (e.g. yes/no answers, self-assessments, policy statements)
• •Quantitative data - (e.g. numeric values, measurements, calculated indicators)
• •Verification & audit evidence - (e.g. audit results, third-party verification status)
• •Certificates & formal attestations - (e.g. certificates linked to suppliers, materials, or products)
• •Calculated / derived indicators - (e.g. system-generated metrics based on underlying data)

Life Cycle Assessment  (LCA) handling

Product carbon footprint (PCF) calculations represent a single impact category and do not constitute a full Life Cycle Assessment (LCA), which covers multiple environmental impact categories across the product life cycle

LCA is not handled by the platform;

Risk assessment support

Risk assessment functionality indicates whether a platform supports identifying, prioritising, or visualising potential sustainability or compliance risks. Approaches vary significantly between tools and may rely on user-defined criteria, predefined rules, or system-generated indicators. Risk assessments are intended to support prioritisation and decision-making. They do not in themselves constitute legal compliance or due diligence.

No risk assessment functionality;

Value chain actors involved in data exchange

• •Brand / retailer users - (e.g. internal teams managing products, suppliers, or reporting)
• •Tier 1 suppliers - (e.g. cut-and-sew factories, final assemblers)
• •Tier 2 suppliers - (e.g. mills, dye houses, processors)
• •Tier 3+ suppliers - (e.g. raw material processors, fiber producers)
• •Service providers / auditors / certification bodies - (e.g. third-party verification or compliance actors)
• •Logistics or downstream partners - (e.g. distributors, recyclers, end-of-life actors)
• •Consumers or external stakeholders - (e.g. read-only access via QR/DPP)

Consumer-facing access to product data

• •Consumer-facing product views are provided - (e.g. via QR code, URL, or Digital Product Passport interface)
• •Consumer-facing content is configurable by the brand - (e.g. control over which data is displayed)
• •External stakeholder access (read-only) - (e.g. regulators, auditors, partners)

Digital Product Passport (DPP) development activity

atma.io is currently ranked as a leading platform for DPP readiness by ABI Research. It is backed by active industry engagement through CIRPASS and the continued work within CIRPASS-2, where AD is leading a lighthouse pilot. Successfully introduced DPPaaS to the market, at scale.

EU regulatory readiness

Regulatory readiness reflects how a provider monitors and responds to evolving EU sustainability and supply chain regulations. It does not constitute a claim of legal compliance, as regulatory scope and timelines are still evolving.

We actively monitor EU regulation via engagement with the European Commission directly as well as JRC, CEN /CENELEC and industry associations. Insights directly shape our roadmap, aligning functionality with upcoming DPP requirements and enabling customer pilots and compliance-ready reporting.